80% of businesses worldwide use email marketing as their primary communication and campaign strategy tool. However, only 50% use email automation tools to better their services and save time. If you are one of the businesses looking to adapt to the phenomenon of email automation services, you might find yourself into a puddle. With so many email automation tools to choose from, getting your grip on the right one is a puzzling task. So, there are a couple of things you can keep in mind while making your decision.
- To start with, you need to be absolutely certain about the kind of service you require. Although there are tens of email automation tools, each features a distance function than the other. While one tool can help you find if the receiver of your email has read your mail or not, others can help you create instant campaigns including contests in a matter of minutes. If you know what you want, choosing the best automation tool for your business becomes far more comfortable.
- The interface of an email automation tool also plays a great impact. The easier it is to understand, the more time-efficient it is. Once you have decided on the kind of tool you need, you can then learn about a particular tool’s interface by using it on a trial period or looking for reviews of other users online. With tens of campaigns running at ones, you need an automation system that has a clean and interactive interface.
- You should also consider the amount of money you want to put in. If the risk is higher than the rewards and you are a start-up company going for an automated tool, it requires clarity.
At the end of the day, it is about growing your business and there is no better way to do it than email automation tools.
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