Selecting the right marketing automation software platform for your business can be a pretty daunting task in today’s market overcrowded with technological ingenuities. Here are 4 specific considerations to mull over while choosing the marketing automation software of your choice.
1. Costs
What would be the cost of a typical marketing automation software platform is apparently an obvious question that needs to be asked, yet it definitely is an important one. In an ideal scenario, you’d opt for a platform that’s bereft of any hidden costs related to certain activities or additional support. In the end, even though you choose a platform bound by the imposition of extra fees, it’s key you’re upfront informed of those fees and what prompts them.
2. Limits
There are a few marketing automation software platforms that put a restriction on the number of users you can include in your system or the maximum number of email communications you can set up simultaneously. Akin to the cost consideration, you’d preferably look for a platform that comes up with supporting unlimited users and sends with a view to easily scale your software in tandem with the increase with your team size.
3. Availability
The aspect of system availability is crucial while making sure you can access it at times of your need and the system works as per your expectation. Set the seal on reviewing the commitment put forward by each service provider of marketing automation software with regard to system availability as per the SLA. Also, it’s of effect to take a thorough look over historical data of instances of providers keeping up their commitments or even surpassing them. What’s more, it’s key to know inside out how the handling of any downtime is managed by the provider.
4. Integrations
To tell the truth, your marketing automation software platform isn’t going to work in silo mode. So, it’s imperative to give a thought to the integration landscape of each platform. Here, the most important thing is the ease with which you can integrate the software with your native CRM systems. In addition, you need to assess several other integration opportunities such as account-based marketing implements, social media marketing tools, etc.
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